Marketing Specialist

About Endoscopex: Endoscopex is a leading provider of medical equipment specializing in endoscopy products. With a commitment to innovation, quality, and customer satisfaction, we aim to revolutionize the healthcare industry by delivering cutting-edge solutions to medical professionals worldwide.

Position Overview: Endoscopex is seeking a creative and results-driven Marketing Specialist to join our dynamic team. The Marketing Specialist will be responsible for developing and implementing marketing strategies to promote our products, enhance brand awareness, and drive customer engagement. The ideal candidate will have a strong understanding of digital marketing channels, excellent communication skills, and a passion for healthcare innovation.

Responsibilities:

1. Develop and execute comprehensive marketing plans to support the company’s strategic objectives and product launches.
2. Create compelling content for various marketing channels, including websites, social media, email campaigns, and print materials.
3. Manage digital marketing initiatives, including website optimization, SEO/SEM, social media advertising, and email marketing campaigns.
4. Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth.
5. Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business goals.
6. Plan and coordinate participation in industry conferences, trade shows, and other events to promote brand visibility and generate leads.
7. Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for optimization.
8. Stay up-to-date on emerging trends and best practices in digital marketing, healthcare industry regulations, and technology advancements.
9. Manage relationships with external vendors, agencies, and contractors to support marketing initiatives and projects.
10. Support the development of marketing collateral, presentations, and sales tools to enable the sales team and drive customer engagement.

Qualifications:

1. Bachelor’s degree in marketing, communications, or a related field required; advanced degree or certifications a plus.
2. 3+ years of experience in marketing roles, preferably in the healthcare or medical device industry.
3. Proven track record of developing and executing successful marketing campaigns across digital and traditional channels.
4. Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO tools, social media management software, and email marketing platforms.
5. Excellent written and verbal communication skills, with the ability to craft compelling messages and engage target audiences.
6. Creative thinker with the ability to generate innovative ideas and solutions to marketing challenges.
7. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
8. Highly organized with strong project management skills and the ability to manage multiple priorities and deadlines.
9. Collaborative team player with strong interpersonal skills and the ability to work effectively in a cross-functional environment.
10. Passion for healthcare and a desire to make a positive impact on patient care and outcomes.